Those who fail to prepare thoroughly for their job interview do so at their own risk and chances are that more often than not they will end up missing the position they interview for.

There is actually no substitute to doing intensive research in preparation for your job interview. It will always pay off in a big way for you.

So how does somebody do some job interview research? Where do they even start?

Whether you know it or not, you usually already have more than enough information to help you embark on your research in preparation for the job interview. You already know the position that they are looking for and since you have been summoned for an interview, this means that you have been short-listed. Others were not called for a job interview and so there must be something in your resume and cover letter that struck the right code and created interest in you. A good place to start is to try and figure out what in particular it is. Clues for this can easily be picked up in the original ad for the position.

The next stage of your research must focus on finding out the problems and challenges that the company is facing at the moment that you can contribute to solving based on your training and past experiences. If you have a case study of how exactly you worked round a similar case in the past, then that is a gem you must find a way of delivering during your job interview.

As it is with most things in life a successful job interview is closer to 90 per cent preparation and only 10 per cent in the actual interview session. In other words the more research you do and the better prepared you are, the higher your chances of success.